Social media & video
A consistent presence that gives people a reason to connect.
- Content calendars and campaign ideas
- Reels and TikToks, filming and editing
- Captions, graphics, and scheduling
- Performance reporting
MARKETING + CREATIVE + BUSINESS OPERATIONS
A little strategy.
A lot of sparkle.
Here to help your business shine—online and off.
I’m Kat, a marketer, photographer, and MBA candidate helping businesses tell their stories, strengthen their digital presence, and organize what happens behind the scenes.
Small-business project or a new role? There’s room for both. ↗
CREATIVE MIND. BUSINESS SIDE.BASED IN SHELTON, CONNECTICUTPROJECTS + ONGOING SUPPORT + EMPLOYMENT OPPORTUNITIES
152K+Instagram views in 90 daysAmarante’s Sea Cliff
21.5KViews on a top TikTok videoAtiana’s Boutique
23Worksheets in one event-cost toolAmarante’s operations workbook
Documented project highlights. Explore the case studies for reporting scope and context.
Experience through employment, project work, and organizational leadership.
Creative work.
Practical business support.
For Connecticut small businesses, growing teams, and employers looking for someone who connects the creative with the practical. Project and ongoing support can be shaped around your needs.
Websites & SEO
Clear information and a thoughtful path to inquiry.
- Website refreshes and full rebuilds
- Service and event landing pages
- On-page SEO and local content
- Inquiry forms and user experience
Email & operations
Useful systems behind the next customer conversation.
- Branded email campaigns
- CRM organization and follow-up
- Lead-source tracking
- Spreadsheet tools and cost analysis
01 / EXPLORE MY WORKReal businesses.
Real businesses.
Real work.
Browse by skill, then explore the project behind it.
From creative execution to business operations.
AMARANTE’S SEA CLIFF / SOCIAL & VIDEO
A venue’s story, beyond the waterfront.
The challengeCreate content that introduces the venue and gives prospective guests a reason to engage.
What I didCreated seasonal campaigns, menus, staff spotlights, and social content. The venue’s TikTok account has been live since February 2026.
The outcome152K+ Instagram views in a 90-day reporting period. This is an Instagram result, separate from the TikTok samples.
AMARANTE’S SEA CLIFF / WEB & SEOVisit the website ↗
A clearer path from browsing to inquiry.
The challengeMake venue information easier to find and help prospective clients take the next step.
What I didCompletely rebuilt the website with event-specific pages, inquiry forms, on-page SEO, and planning content.
The outcomeDelivered a rebuilt website and inquiry experience designed to attract and better qualify leads. Conversion improvement has not been quantified.
ATIANA’S BOUTIQUE / CONTENT
Formalwear with a little more personality.
The challengeHelp shoppers discover the boutique and picture their next occasion.
What I didCreated short-form video, recurring content ideas, designer spotlights, and retail graphics informed by direct customer experience.
The outcomeA top TikTok video reached 21.5K views and 533 comments, as documented in my résumé.
AMARANTE’S SEA CLIFF / OPERATIONS
The numbers behind the guest experience.
The challengeBring detailed ingredient, package, and staffing information into a useful event-planning tool.
What I didDeveloped a 23-sheet workbook connecting invoice data, portions, bar costs, packages, and labor estimates.
The outcomeCreated a connected tool for reviewing estimated event costs, profit, and margins. No realized savings are claimed.
Choose a discipline to explore more samples.
Simple from
the first conversation.
A quick introduction
Tell me about your business, team, or role and what you want to improve.
A useful plan
We clarify priorities, project scope, and what a successful outcome should look like.
Thoughtful execution
I bring the creative work, organization, communication, and follow-through.
KATHERINE PARKER Creative mind. Business side.02 / A LITTLE ABOUT MEHi, I’m Kat.
Hi, I’m Kat.
I’m here to help.
I’m a Connecticut-based marketing and administrative professional, photographer, and MBA candidate at the University of New Haven. My path has taken me through hospitality, fashion, technology, leadership, and now real estate.
That variety is one of my strengths. I learn quickly, stay resourceful when priorities change, and enjoy getting to know a business well enough to tell its story with care.
I’m just as interested in how a business runs as how its brand looks. Give me a new platform, a messy process, or a creative challenge—I’ll bring curiosity, resilience, and the follow-through to move it forward.
Hiring for your team?
I’m open to marketing opportunities where I can contribute creativity, learn quickly, and support the business behind the brand.
Download résumé ↗Discuss a role ↗A versatile toolkit.
A connected way of thinking.
Make it compelling.
Social strategy, short-form video, photography, campaign concepts, copywriting, and brand presentation.
Canva · CapCut · Photoshop · Lightroom · InDesignMake it work.
Website content, on-page SEO, event landing pages, email marketing, lead follow-up, and CRM workflows.
WordPress · Squarespace · GoHighLevel · Meta Business SuiteMake it smarter.
Spreadsheet systems, invoice-data organization, portion and unit costing, event-profit estimates, inquiry-source analysis, and budget management.
Google Analytics · Google Sheets · REDCapExperience & business education Explore my background +
Jay Cannone · William Raveis
Marketing & administrative supportListing graphics, email marketing, collateral, and day-to-day support.
Amarante’s Sea Cliff
Social Media & Sales AssistantSocial, a full website rebuild, SEO, email, CRM follow-up, and event-cost analysis.
Atiana’s Boutique
Bridal Consultant & Social Media CoordinatorShort-form content, promotions, and high-ticket customer experience.
Atritium IT Security
Digital Marketing ProjectWebsite updates, brand messaging, and service-focused social content.
Delta Phi Epsilon · URI
VP of Recruitment / Social Media CoordinatorRecruitment strategy, creative leadership, and budget ownership.
More of my background +
Photos by Kat · Photographer · Aug 2020–present
Rhode Island Department of Health · Data Intern · Jan–Jun 2025
URI Campus Recreation · Marketing Photographer · Jan 2022–Mar 2023
Star 99.9 / Connoisseur Media · Radio Intern · Jan–Jun 2021
Mane Street Mirror · Editorial Editor & Staff Writer · Aug 2019–Jun 2021
04 / ALWAYS A STUDENTCreative decisions.
Creative decisions.
Business foundations.
MBA candidate · University of New Haven
Pompea College of Business
My Fall 2026 coursework adds a business lens to the work I do every day.
Marketing Analysis & Customer Value
Customer behavior, marketing strategy, analytics simulations, and marketing-plan development.
Accounting Foundation
Financial statements, cash flows, ratios, and analysis for business decisions.
Economics for Managers
Demand, pricing, market forces, and the trade-offs behind strategic decisions.
LET’S TALKA project. A role.
A project. A role.
A new possibility.
Tell me what you have in mind. Whether you need marketing support or you’re hiring for your team, I’d love to hear about it.
Based in Shelton, Connecticut · Open to project and employment conversations
View résumé ↗LinkedIn ↗